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Why CRM? |
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About Thayertown Internet Services
Thayertown Internet Services was founded to help an underserved market of businesses that can truly benefit from a comprehensive web based business solution.
That “underserved” market is referred to as the “S” of the “SMB” or the Small to Medium sized Business segment. The US Small Business Administration defines Small Business to be less than 100 employees and Medium Business to be less than 500 employees.
There is an average of 7.8 million Small Businesses in the US as of 2010 with an annual turnover of over 10%! This means that there are roughly 700,000 new businesses that start every year and another 700,000 that go out of business every year.
Here is a list of “Why Businesses Fail” produced by the New York Times. All of these items can be avoided with a properly engineered business solution:
- Poor accounting. You cannot be in control of a business if you don’t know what is going on. With bad numbers, or no numbers, a company is flying blind, and it happens all of the time. Why? For one thing, it is a common — and disastrous — misconception that an outside accounting firm hired primarily to do the taxes will keep watch over the business. In reality, that is the job of the chief financial officer, one of the many hats an entrepreneur has to wear until a real one is hired.
- Operational mediocrity. I have never met a business owner who described his or her operation as mediocre. But we can’t all be above average. Repeat and referral business is critical for most businesses, as is some degree of marketing (depending on the business).
- Operational inefficiencies. Paying too much for rent, labor, and materials. Now more than ever, the lean companies are at an advantage. Not having the tenacity or stomach to negotiate terms that are reflective of today’s economy may leave a company uncompetitive.
- Dysfunctional management. Lack of focus, vision, planning, standards and everything else that goes into good management. Throw fighting partners or unhappy relatives into the mix and you have a disaster.
- A declining market. Book stores, music stores, printing businesses and many others are dealing with changes in technology, consumer demand, and competition from huge companies with more buying power and advertising dollars.
"Thayertown Internet Services can engineer, implement and operate smart business infrastructure that will enable you to be successful."
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